//in the method file
CGRect myImageRect = CGRectMake(0.0, 240.0, 320.0, 120.0);
UIImageView *myImage = [[UIImageView alloc] initWithFrame:myImageRect];
[myImage setImage:[UIImage imageNamed:@"filename.png"]];
myImage.opaque = YES; // explicitly opaque for performance
[self.view addSubview:myImage];
[myImage release];